Society  Communication

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K'ARTS with Industrial Co- Production: 2014

Description: This advertising video which is directed and wrote by Department of Animation in Korean University of Arts, is aim to advertise an expansion of ¡¯Ltd. Da Jeoung¡¯ ¡¯s ¡®Jinseng Power¡¯ into South East Asia and Europe. The project was conducted by the team made of Chief Professor and the rest of staffs consisted of undergraduates and graduates from Department of K¡¯arts(Korea National University of Arts) The team was able to achieve a successful cooperative result due to Dpt. Animation of K¡¯arts¡¯s know-how in independent animation production and creative ideas from staffs. Staff/ Kim Ye Won, Lee eun Bee, Kim Seong Bin, Kim Ji Soo.

The video is scheduled to be aimed by various channels in overseas countries such as South-East Asia and Europe with its warm drawings, cozy colors and dynamic expressions those express family affection. ÀÛÇ°¼³¸í/ º» CF ¿µ»óÀº, Çѱ¹¿¹¼úÁ¾ÇÕÇб³ ¾Ö´Ï¸ÞÀ̼ǰú¿¡¼­ ±âȹ°ú ½Ã³ª¸®¿À¸¦ ¸Ã¾Æ ÁÖ½Äȸ»ç ´ÙÁ¤ÀÇ À½·á ¡®Áø»ýÆÄ¿ö¡¯ÀÇ µ¿³²¾Æ½Ã¾Æ, À¯·´ ÁøÃâÀ» À§ÇØ ¾Ö´Ï¸ÞÀ̼ÇÀ¸·Î Á¦ÀÛÇÏ¿´´Ù. Ã¥ÀÓ±³¼öÀÇ ¿¬ÃâÁöµµ ÇÏ¿¡ ÇÑ¿¹Á¾ ¾Ö´Ï¸ÞÀ̼ǰú Àü¹®»ç, ¿¹¼ú»ç ÇлýµéÀÌ ½ºÅÜÀ¸·Î Âü¿©ÇÑ À̹ø ÇÁ·ÎÁ§Æ®´Â, ÇÑ¿¹Á¾ ¾Ö´Ï¸ÞÀ̼ǰúÀÇ µ¶¸³ ¾Ö´Ï¸ÞÀÌ¼Ç Á¦ÀÛ ³ëÇÏ¿ì¿Í Âü¿©ÇлýµéÀÇ Ã¢ÀÇÀûÀÎ ¾ÆÀ̵ð¾î¸¦ ´õÇÏ¿© ¼º°øÀûÀÎ »êÇÐÇù·ÂÀ» Àϱ¸¾î³¾ ¼ö ÀÖ¾ú´Ù. Á¤°¨¾î¸° ±×¸²°ú µûµíÇÑ »öä, ±×¸®°í ´ÙÀ̳ª¹ÍÇÑ ¿¬ÃâÀ» ÅëÇØ °¡Á·¾Ö¸¦ Ç¥ÇöÇÏ°íÀÚ ÇÑ À̹ø ÀÛÇ°Àº,µ¿³²¾Æ½Ã¾Æ, À¯·´µî ÇØ¿Ü °¢±¹ÀÇ Ã¤³ÎÀ» ÅëÇÏ¿© ¹æ¿µ µÉ ¿¹Á¤ÀÌ´Ù.Staff/±è¿¹¿ø(µ¿°æ¿¹´ë)ÀÌÀººñ,±èÁö¼ö,±è½Âºó(ÇÑ¿¹Á¾)



Story On one fine day, a big truck dangerously runs on a road. The father who was on a way to home, saw where the truck was heading then suddenly be astonished and starts to run. The truck is heading towards the daughter who is playing with a puppy! Father drinks ¡®Jinseng Power Drink¡¯ and gets energy. He saves his daughter by amazing sprints! (a sigh of relief) After passing the crisis, the father and the daughter finish a day with cold drinks.

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